Writing for Non-Fiction Genres

» katycopsey - Writing for the Web

I too think that images are important. In the gardening world seeing a plant is far more important than talking about leaf structure or flower color.

Also writing for the web involves short attention spans, as your article mentioned, and visual impact is one way of capture that attention. Words alone cannot do that. The lawn blog that I did for a fertilizer company also needed pretty suburban houses with perfect lawns to head the blog. The visual appeal was an important aspect of the selling to them (regardless of who actually did fertilize the lawn in the picture).

-- posted by katycopsey